January 13, according to foreign media reports, Amazon is about to apply for 500 patents. An analysis of these patents found that Amazon is stepping up its efforts in areas such as video, smart home and augmented reality (AR) technology.
In December 2017, Amazon released a number of patents, including augmented reality mirrors, parcel delivery vehicles powered by "smart" sensors, and the ability to "detect" by "silencing" the user's privacy with "mute" Hackers attack the technology of autonomous vehicles.
Augmented Reality Mirror allows users to try on virtual clothing in a virtual scene. It uses a system of cameras, mirrors, projectors, and lights to project different backgrounds and garments to users.
Amazon's Echo Look camera is nearing completion, allowing users to take pictures with the help of Alexa, Amazon's AI assistant, and use it to try on different apparel. In addition, Amazon may be looking for new ways to combine Echo Look technology with other recent fashion products, such as the Stitch Fix Home App Trial.
Also in December last year, Amazon filed a technology patent that will detect autonomous vehicles that have been attacked by hackers. Although Amazon never said they would be in autopilot, the patent was crucial to big companies like Tesla, Alphabet and Uber.
Another eye-catching patent released last month is to push video technology on Amazon's Echo device. The technology allows users to participate in video conferencing on Echo and protect user privacy by blurring or pixelating the video. This shows that while Amazon is strengthening its video communications business, privacy protection is also being considered.
Although thousands of Amazon's patents may never turn out to be real products, experts say Amazon has made significant strides in developing and securing core patented technologies. For example, Amazon acquired the patents associated with advanced cloud management and deployment long before Google or Microsoft entered the field long before cloud computing became mainstream enterprise technology.
To date, Amazon already has more than 6,100 patents approved by the United States, Europe, and the World Intellectual Property Organization. But in the patent business, experts say this is not exactly a digital game, and it is even more important to have the finest patent that can support the expansion of the company's business model. In this regard, Pratt said Amazon is one of the richest companies in the Fortune 500 patent portfolio.