Recently, Alibaba and Disney announced that they have signed an important license agreement. The deal includes more than 1,000 episodes of distribution rights and media rights to Disney cartoons, as well as many of its live-action movies such as the Pirates of the Galati and the cartoon magnolia.
Disney products will be played on Alibaba's video-on-demand service, Youku, and on any other platform the company has identified, which means Alibaba becomes the leading publisher of Disney animation and motion picture in China.
Alibaba said that Disney cartoons broadcast 580 million devices a day. The licensing agreement is similar to Disney's licensing agreements with television studios such as Warner Bros., Paramount, Fox and NBC Universal.
It is understood that two years ago, Disney and Alibaba reached a partnership in December 2015, but it was reportedly banned by Chinese regulators five months later. Two years later, Disney and Alibaba again joined forces to sign up for the rights to animate and animated films.