At present, WeChat hop advertising has been opened to the outside world. Previously, McDonald's and Nike have taken the lead in participating as pilot brands. Users can “embark” a customized advertising pedestal during the game. How much money should be spent on advertising in WeChat games?
Recently, there have been several projects on the Internet that are suspected of playing games with small games. These figures show the “jump and jump” advertising investment strategy and project implementation process.
According to the investment promotion rights, the brand can customize its own box in “jump and hop”, display brand special effects on the box, and publicize the brand publicity.
The sales strategy is based on the CPD (Cost Per Day, according to the day pricing) for sale, divided into 5 million / 1 day, 10 million / 2 days, 20 million / 3 days third gear.