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Amazon into Vietnam and Ali's Southeast Asian e-commerce boss close match

via:博客园     time:2018/3/14 13:31:23     readed:315

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Tencent Technology News, Amazon is the world's largest e-commerce website, this company is still continuing to expand the e-commerce map. According to the latest news from foreign media, Amazon will soon provide services in the Vietnam market in East Asia. This move means that Amazon will close combat with Alibaba’s subsidiary.

According to a number of foreign media reports, Amazon is about to launch an online retail platform in the Vietnamese market. A year ago, Amazon had just entered the Southeast Asian market.

The expansion of Amazon in Vietnam will have two meanings. In addition to launching online retail for local consumers, Amazon will also cooperate with the Vietnam E-Commerce Association and help the association’s more than 140 manufacturers to sell through Amazon’s global e-commerce platform. product.

On March 14, Vietnam will host an e-commerce forum in Hanoi and Amazon will attend the meeting. More details on the development of the Vietnam market will be announced at that time.

In the Amazon e-commerce empire territory, the Asia-Pacific region is becoming a hot spot for rapid development. In the Indian market, Amazon invested US$5 billion and has become one of the three major players in the Indian e-commerce market.

Amazon’s strong expansion has even prompted Japan’s Softbank Group to seek the merger of two local e-commerce websites in India to jointly attack Amazon, but the merger plan has failed.

In the Southeast Asian market, Amazon first entered the city of Singapore. However, in Southeast Asia, Amazon is currently lagging behind. There are already several strong e-commerce platforms in the country, such as Shopee and Lazada, which is headquartered in Singapore.

Lazada has entered the operations of six Southeast Asian countries and is the strongest e-commerce website. After the Chinese e-commerce giant Alibaba spent US$2 billion, it gained control of the company.

Therefore, in Southeast Asia, Amazon will face another hard battle with its old rival Alibaba.

In China's domestic market, Amazon's e-commerce expansion is not successful, and its market share is weak, making it difficult to compete with local Alibaba and Jingdong Mall. Compared with the two major rivals, Amazon's global unified website interface design is too old-fashioned, and the user experience is poor.

However, in the digital book market, Amazon occupies the leading position in China. Depending on the Kindle reader and the massive digital books behind it, Amazon has gained the support of many readers.

According to a report by Google and Singapore Temasek last year, the scale of transactions in Southeast Asia's e-commerce market has reached US$10.9 billion in 2017, and by 2025, the overall Internet market in Southeast Asia will have reached US$200 billion.

It should be pointed out that China’s mobile phone makers and Internet companies had previously expanded and invested heavily in the Indian market. Today, Chinese companies are turning their attention to the huge population of Southeast Asian markets. The data from third-party agencies shows that the cumulative share of Chinese mobile phone manufacturers in Southeast Asia has already been More than the first Samsung Electronics.

Many mobile internet companies in Southeast Asia have also received support and investment from Chinese companies, including Grab, the largest online booking company. Grab, founded by Southeast Asian Chinese, is preparing to acquire Uber’s assets in Southeast Asia and Uber will withdraw from the region.

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