Tencent Technology News, Facebook CEO Mark Zuckerberg recently visited the U.S. Congress to participate in a separate scandal involving the disclosure of 85 million users of privacy data on the platform by British consulting firm Cambridge Analytics Two related hearings, totaling more than 10 hours. Although lawmakers asked Zuckerberg about data leakage scandals, more questions seem to revolve around how Facebook should be regulated in the future.
Although what kind of supervision is still unclear at present, members of the U.S. Senate and House of Representatives have reached a consensus on a problem that Facebook’s self-regulatory measures can no longer be trusted, and Congress should also take intervention measures. Now. As for the specific measures taken, the current view is that Congress is still discussing the issue.
According to the relevant testimonies of the two week’s Congressional hearings and the legislation proposed by the Senate and the House of Representatives, the following five options may help regulate Facebook and other technology giants in the future.
1. Implement the " Privacy Rights Act"
The CONSENT Act (full name, “Customer Online Notice of Termination of Borderline Provider Network Violations”) requires the US Federal Trade Commission (FTC) to introduce privacy protection measures for consumers. The bill was proposed by Ed Markey, a Democrat from Massachusetts, and Richard Blumenthal, a Democrat from Connecticut, and they also Called “Privacy Bill of Rights”.
In fact, the "consenting act" requires companies to provide users with clear information on ways to use user data, and it should also provide users with the option to decide which personal privacy data to share with others, rather than a passive choice. In response, Blumenthal said that it is necessary to introduce relevant regulations.
2. Digital consumer protection agencies
In addition to legislative work, Raul Ruiz, a Democrat from California, has also proposed to set up a digital consumer protection agency to help deal with violations of privacy policies like Cambridge Analytics Inc. and over the years. There are many other similar cases that have a significant impact on users’ privacy data policies.
For example, under the financial crisis in 2008, the Consumer Financial Protection Bureau came into being. The core objective of this new organization is to safeguard the rights and interests of consumers.
Ritz suggested that such institutions can supervise how user data is collected, shared, and used by businesses, and that it can also help combat theft of identity information. It should also help fight similar abuses of user data by Cambridge Analytics. phenomenon.
3, follow the EU GDPR establish a universal data protection plan
Recently, media reports said that Facebook has no plan to expand the "General Data Protection Regulations (GDPR)" issued by the EU for user rights to users in other regions of the world. At Tuesday's and Wednesday's hearings, Zuckerberg was again questioned by some members of Congress on this issue. In answering this question, Zuckerberg stated that Facebook will implement measures, such as making it easier for users to find control of privacy settings and consent to data usage, regardless of how Congress regulates. Zuckerberg said that the company has implemented the tools that the GDPR requires to download and delete user data for many years.
In answering the GDPR-related questions, Zuckerberg did not promise to promote the first of these provisions to U.S. users. Therefore, it is difficult to say exactly what terms of GDPR Facebook will implement for U.S. users. . Therefore, for U.S. users, the implementation of a protection clause similar to GDPR also requires the following
——to better define personal data;
——notifies the user of the user’s data corruption in 72 hours;
—— Consumers have the right to know if their data is being processed, or where they are used and how they are used;
——If the U.S. user's data is not well protected due to the failure to implement the GDPR terms, the relevant company should face fines and other measures;
4. Honest Advertising Act
So far, Zuckerberg has agreed to a proposed bill that is the "Honest Advertising Act," which requires that a digital platform with a minimum of 50 million page views per month requires the establishment of a public file and a higher purchase cost of 500 yuan. The personal circumstances of all election communication messages for the U.S. dollar are recorded.
Just hours before Zuckerberg went to Congress to attend the hearing, the bill was also backed by Twitter on Tuesday. In addition, Google has also been asked to support this bill, but Google has not yet responded.
Honest advertisements were formally launched in the US Senate last October. In response to the congressman's question, Zuckerberg has stated that he will sign the document in writing to support the bill, and Facebook will implement the bill.
5, Browser Act
That is, the Browser Act (the full name of the Balanced Surfers Equal Rights and Duties Act), which requires Internet service providers and websites such as Facebook to use user health information, financial information, web browsing history, location, or Information about children under the age of the child must be approved by the user in advance.
The bill was raised in May 2017. At the hearing, when Zuckerberg faced relevant questions, he said that the bill was not yet clear.