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Google Undertakes Anti-Monopoly Investigation in Korea: Forced Games to Add Their Own Store

via:博客园     time:2018/4/17 9:01:17     readed:288


Tencent Technology News, Google has become the world's largest web search service provider and mobile phone operating system developer. In many countries, the government has launched a variety of anti-monopoly investigations against Google. According to the latest news from foreign media, the South Korean government has launched an anti-monopoly investigation against Google because Google pressures mobile phone software developers to require them to upload to Google’s own software store.

According to an industry source quoted by the Korean Herald’s website, the Fair Trade Commission of Korea (FTC) has already started the above investigation and the object of investigation is Google’s Play software store.

FTC began to understand whether the local mobile game development companies in South Korea are under pressure from Google, especially "Please release games on specific platforms", "Do not publish games in other software stores."

According to reports, the focus of the FTC survey is how South Korean mobile software companies will face adverse effects if they do not meet Google's requirements for uploading to their own stores.

Previously, such allegations have emerged in the South Korean internet industry, indicating that Google is putting pressure on them to upload games to the Google Store rather than competitors' stores.

In South Korea, Google's Android system accounts for 90% of the market, so Google Store has a dominant influence in the software store market.

According to a report released by the Korea Mobile Internet Enterprise Association last month, Google Play Store accounted for 60.7% of the sales volume of mobile phone software in South Korea last year, and in the sales of software, the game accounted for most of the proportion.

In contrast, Apple's AppStore software store accounted for 24.5% of the market share. In addition, the One Store, a software store operated by the three South Korean telecommunications companies and the portal Naver, accounted for 11.6%.

According to reports, last year, several popular games in Korea, namely NCSoft's "Lineage M" and Netmarble's "Lineage 2 Revolution" appeared only in Google and Apple's software stores, and did not appear in the third-ranked Korea mentioned above. Local software store.

In addition, even if some mobile games began to be sold on the One Store, the same games had already been on Google and Apple's stores for a long time, which naturally affected the sales revenue of this local store.

For the Korean government’s report on the anti-monopoly investigation of Google’s software store, Google has not made any comment.

It is reported that this is not the first time that the Korean government has launched an anti-monopoly investigation against Google. In 2016, the South Korean government had investigated whether Google had conducted unfair competition on the mobile operating system. According to industry insiders, Google had forced some South Korean mobile phone manufacturers to use Android, not to use rival operating systems.

In the European Union, Google was met with three antitrust investigations. In the investigation of the shopping service for goods, Google suffered a huge fine of more than two billion U.S. dollars. The European Union is still investigating whether Google’s Android system has unfairly competed against mobile phone manufacturers, such as forcing Google’s software and services to be pre-installed. In addition, Google has asked some media websites to use their services exclusively in the online advertising market.

The software store has become an important profit model for the mobile Internet industry. Operators such as Google's Apple can get about 30% of their share from software downloads. In East Asia, such as China, mobile phone manufacturers and telecommunications companies also operate their own software stores. Therefore, software developers generally choose to upload software and games to multiple stores at the same time, thereby maximizing sales revenue. (General/Dawn)

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