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Facebook's new "sin": advertising using sensitive information such as religious orientation

via:CnBeta     time:2018/5/17 8:01:03     readed:225


A survey conducted jointly by the two companies found that Facebook uses the user’s sensitive personal information to allow advertisers to post advertisements based on their personal interests. According to relevant laws, Facebook needs to obtain explicit user consent before using user-sensitive information.

Of course, Facebook can claim that the information it collects about user intimacy/interest, even if it contains sensitive information such as sexual acts and religious beliefs, does not belong to personal information.

In response to the two media investigations, a Facebook spokesperson stated in a statement that “like other Internet companies, Facebook publishes advertisements based on topics that we think may be of interest to users, but does not use sensitive personal information. This means that a certain user is I think I'm interested in 'Gay Pride' advertising because he likes or clicks on 'Gay Pride' ads on webpages that do not reflect the user's personality - such as gender orientation or sexuality We offer the Ad Preferences tool, which allows users to manage the types of advertisements they will see. Our advertising business is in compliance with EU law and, like other companies, we are also preparing for the "General Data Protection Regulations" to ensure that our business meets its requirements." (Compile/frost leaves)

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