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Qualcomm patent licensing business model continuous innovation and innovation is the company's DNA

via:博客园     time:2018/7/12 10:46:47     readed:152

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The patent wall of high Qualcomm US headquarters

Phoenix net science and technology Liu Zhengwei from San Diego

From the era of 3G network, Qualcomm charges the royalty fees in accordance with the price of the whole machine. In the view of these disputed people, we have already purchased Qualcomm's Xiaolong chip. Why do we still have to pay the patent fee separately? Such a business model seems to be hard to understand.

Before understanding the business model of Qualcomm, first of all, we need to understand what kind of company it is. During the 10-11 day of July, the media of phoenix net technology and other media came to San Diego, California, to visit the 33 year old wireless communication technology and the global headquarters of the semiconductor giant.

Adjust the patent fee of 5G mobile phone

Penny Baldwin says Qualcomm is a cooperative and win-win business model that is different from the technology patent as a company that promotes the competitive power of the product. This model can help some small companies to enter the industry without having too high a technical threshold.

In November last year, Qualcomm lowered the licensing fee rate for standard patents including 5G. After adjustment, the actual licensing rate of the single mode 5G mobile phone is 2.275% of the selling price; the actual licensing rate of the multi-mode (3G/4G/5G) mobile phone is 3.25% of the selling price.

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Adjusted fee standard

It should be pointed out that this is not calculated according to the retail price of the smartphone, but is charged according to the net selling price of packing fee, insurance fee and transportation fee. And Qualcomm has set an upper limit on the net selling price of $400 (about 2670 yuan) for each cell phone, that is, the smart phone with a net price of $500, which is calculated by $400.

Qualcomm said last year's 5G patent licensing fee was basically consistent with the necessary patent licensing agreement for more than 150 3G/4G - based cellular phones that have been signed in China since 2015, and Qualcomm is now going to follow all versions of 4G before the licensing fees of these licenses are raised. (Release 12, 13, 14) and the first version of the 5G standard (Release 15) are included and will be provided in future consultations.

That is to say, the former Qualcomm and NDRC agreed that standard necessary patents cover only Release 11, and the 5G patent licensing fee agreement has covered Release 15, adding 4 versions of the standard necessary patents (of which Release 15 is 5G standard, Release 12, 13, 14 4G. Standard).

In the field of automobile and Internet of things, Qualcomm has more than 10 years of technology licensing experience, and its licensing fee is based on the value of high pass patent technology for the users connected to the equipment. Qualcomm's patent licensing fees for the Internet of cars and Internet of things equipment are standard: the license fee for car remote information processing modules and equipment is currently less than $5 per unit; NB IoT or eMTC (low end data requirements and intermittent connections) is currently 50 cents per unit.

Qualcomm's adjustment for 5G smartphone patent licensing fees is seen by the industry as

High pass DNA

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Chen Liren, vice president of Qualcomm advanced engineering and legal consultant of technology licensing business

That is to say, a smart phone, even if it does not use high - pass chips, will also use high - pass cellular standards necessary patent technology, and must respect its intellectual property. Only in this way can Qualcomm be able to continue to carry out cutting-edge technology research and development, and carry out sustainable and continuous innovation.

Chen Liren is an active inventor with more than 120 authorized patents and patent applications in the world. According to his introduction, the technology licensing business has been high Qualcomm for more than 27 years, and now has more than 345 technology licensees and more than 10 billion equipment with high pass - related technology patents.

In fact, Qualcomm is essentially a wireless communications technology company.

Taking smart phones as an example, display, processor, memory, camera and so on are its core components, but in fact, communication is the root of the mobile phone as a communication tool. Many of the current wireless mobile communications are still based on CDMA technology, which is the business of high pass in 1989, which permanently changes the face of global wireless communications.

After that, in the era of 3G and 4G, Qualcomm has always been an important promoter of industry innovation. In the era of 5G, which is about to open in 2019, Qualcomm has always been in the forefront of the industry. In November 2017, Qualcomm and China Mobile and other partners successfully implemented the world's first 3GPP R15 based end-to-end 5G new empty port interworking, an important milestone for 5G from standard to product and pre business; in February this year, Qualcomm completed the industry's first detailed 5G new empty simulation experiment.

And so on, every time the Qualcomm of mobile communication technology can walk in the forefront of the industry, it is long-term spare no effort in R & D investment. Qualcomm will devote 20% of its revenue to R & D to keep the company's continuous technological innovation, and high Qualcomm has already invested more than $51 billion in R & D.

In addition, there is a mechanism in high Qualcomm: as long as the employees who have submitted the patent application, they will get a bonus. After the application is passed, a bonus will be rewarded (as the value of the patent is determined by the patent for the company). The existence of this incentive system also stimulated the enthusiasm of employees to a large extent.

Qualcomm currently has more than 130000 patents, a small portion of which is displayed in the first floor lobby of its headquarters building. Companies and people have their own DNA, Qualcomm is a

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