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The report said that Ali occupied 58.2% of the Chinese e-commerce market. Jingdong accounted for 16.3%

via:新浪科技     time:2018/7/12 19:01:10     readed:179

But according to market research firm eMarketer, new e-commerce companies selling branded products in the industry have gradually gained popularity, especially in China's densely populated second-tier cities. However, their market share is still not compatible with Alibaba or evenJingdongOn the same page.

One of the e-commerce companies is a lot of money. This company is a group-buying retailer that allows consumers to buy goods directly from wholesalers and factories. It is expected to occupy a market share of 5.2%. Since its launch in 2015, its market share has increased by 0.1%.

althoughGomeElectrical appliances,SuningAnd the market share of fashion e-commerce Vipshop is 0.7%, 1.9% and 1.8%, respectively, but they are all considered to pose a certain threat to Alibaba.

Forecast director Monica Pert of eMarketer says these e-commerce developments are driven by China's second-tier cities.

“In China, the urbanization of small cities such as the Third and Fourth Lines is not as good as that of first- and second-tier cities, but e-commerce is very active in these cities, because online shopping users in these cities hope to buy high-quality and low-cost online. Real goods," she said.

“These small e-commerce companies like the multi-disciplinary group have also benefited from this trend. Online shoppers in third- and fourth-tier cities are less able to accept large e-commerce companies such as Alibaba and JD.com.websiteThe price is high. But they suddenly seized the online shopping opportunities found on the platform. ”


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