Suning said that after the upgrade, Suning Fashion Department Store Group will focus on user needs and apply the cognitive understanding of users to the market level through unified functions such as intensive commodity planning, supply chain management, two-line operation, market and service. Establish a TOP brand docking mechanism, create a full-site shopping network, and reshape professional management capabilities.
Before the Spring Festival this year, Suning has begun to drastically promote the integration of categories. Zhang Jindong announced that Suning has established five major commodity groups, namely, Home Appliances Group, Consumer Electronics Group, FMCG Group, Fashion Department Store Group and International Group, to promote the professional and refined operation of commodities.
In 2018, Suning Fashion Department Store completed the transformation of brand rejuvenation and formed a relatively complete menswear brand supply chain. Faced with the new market environment, Suning Fashion Department Store responded to the group's “extremely intelligent” development requirements and required a comprehensive upgrade of the Suning Fashion Department Store eco-chain, including the use of Internet technology as a means to use the big data algorithm technology to mine and match user needs. Through the precise division of the categorical units, the TOP brand docking mechanism is established around the core categories, and specialized operations are carried out.