Sina Technology News, April 23 afternoon news, Xiaomi today held a press conference to launch three new home appliances: Xiaomi mural TV, Xiaomi full-screen TV and Mijia Internet vertical air conditioner C1. This is also the first time that Xiaomi’s TV and air-conditioners have made their debut.
After the conference, Xiaomi Chairman and CEO Lei Jun explained in detail the reasons why Xiaomi was doing the home appliance business on the personal public number. Lei Jun said that one of them is Xiaomi's mission, Xiaomi has entered more and more consumer goods industry, using the Xiaomi model to make consumer goods "smooth, price-savvy", the original intention of entering the field of electricity is also So; the second major is an important part of the Xiaomi AIOT strategy. Xiaomi proposed a strategy for the next decade: mobile +AIoT twin engine. Lei Jun believes that as AI+ voice interaction becomes more and more routine, using voice to control the lighting switch, even turning on the air conditioner and watching TV is just a matter of words. It is foreseeable that all devices in the home will be interconnected in the future, and can interact with voice and artificial intelligence. This is the most important technological development trend in the world in the next 10 years.
“In the future, Xiaomi will use home appliances as one of the core puzzles for the sustainable development blueprint for the next 10 years.” Lei Jun said that in the future, Xiaomi hopes to promote more home appliances into interoperable smart products, and insisting on innovation will be The core strategy of Xiaomi's home appliance business. (Zhang Jun)
The following is the full text:
Today, we opened another press conference in Beijing and released three new products: Xiaomi Mural TV, Xiaomi Full Screen TV and Mijia Internet Vertical Air Conditioner C1. This is the first time that Xiaomi’s TV and air-conditioners have made their debut. There is also good news. In the past two quarters, Xiaomi TV sales ranked first in China!
Doing electricity is the inevitable result of Xiaomi’s mission
I still remember that on September 5th, 2013, we released the Xiaomi TV 1 generation. At that time, I did not expect that in a mature and fully competitive industry such as TV, Xiaomi, as a recruit, climbed to China in just over 5 years. the first. With the successful experience of TV, we launched Xiaomi's home appliance business in 2018: the first Mijia Internet air conditioner was released in July last year, and the Mijia Internet washing and drying machine was launched in January this year.
Many people are curious, why does Xiaomi enter the “Electric” field? This is first and foremost determined by our mission. Xiaomi's mission is to insist on doing a good product that “moves people, price is kind”, so that everyone in the world can enjoy the beautiful life brought by technology.
We always adhere to the needs of consumers and perceive the core demands of consumers. Therefore, we have entered more and more consumer goods industries, and we have used the Xiaomi model to make consumer goods “always moving, price is kind” The same is true of the original intention of entering the field of household appliances.
Large appliances are an important part of Xiaomi's AIoT strategy
In addition, the home appliance is an important part of the Xiaomi AIoT strategy. This year, I proposed that Xiaomi’s strategy for the next decade is mobile +AIoT dual-engine, and AIOT is the smart Internet of Everything, which is the next generation of super Internet. The arrival of the AI era has given us at least an order of magnitude more than the mobile Internet era. As AI+ voice interaction becomes more and more routine, using voice to control the lighting switch, even turning on the air conditioner and watching TV is just a matter of words. It is foreseeable that all devices in the home will be interconnected in the future, and can interact with voice and artificial intelligence. This is the most important technological development trend in the world in the next 10 years.
Among them, TV, as the largest and most interactive appliance in the family, has naturally become a hub product of AIoT. Today, Xiaomi TV has the function of controlling AIoT appliances, displaying smart device notifications, and interacting with far-field voices. It is both the home AIoT intelligent control center and the AIoT message notification center. In the future, Xiaomi will use the home appliance as one of the core puzzles for the sustainable development blueprint for the next 10 years. We hope to promote more home appliances into interoperable smart products, just like the changes we brought to the mobile phone industry nine years ago. same.
Xiaomi will insist on innovation, emphasize design and intelligent experience, and emphasize the interconnection of smart homes.
Whether it is the development of Xiaomi TV for six years, or the introduction of Xiaomi air conditioner for one year, Xiaomi’s major business has achieved remarkable results. Xiaomi TV has not only stabilized China in the past two quarters, but also achieved great success overseas. — it has become the number one online TV brand in India in only 8 months; last year we only relied on TV + air-conditioning business, it is among the top three of Tmall's major electrical products; on the day of the rice noodle festival on April 9 this year, the sales of Mijia Internet air conditioners exceeded 100 million yuan; although the washing machine products were launched only in January this year, they won the Tmall in March. The number of washing machine items is the first.
It is the victory of the millet model to achieve these results in a new field. The key to this is that we insist on innovation. Starting from the first generation of Xiaomi TV, we first designed the 11-key remote control in the industry; the first one launched the Patchwall smart TV interactive system; the first launched the next-generation split TV; the first developed the artificial intelligence voice TV Today, we have released the front and back double-sided flat, which can perfectly fit the wall murals of the wall mural TV … … and our series of air-conditioning products, the first time let the air-conditioning become a real smart product: the user is It can be opened on the way home, and it will be refreshed immediately at home; the air conditioner will automatically run according to the indoor temperature and humidity changes. It is precisely because we are different from the traditional home appliance manufacturers to persist in innovation, and continue to surprise users.
Insist on innovation is the core strategy of Xiaomi's main business. In the future, we will further strengthen innovation, emphasizing design and intelligent experience, as well as the interconnection of smart homes, bringing more surprises and beauty to consumers' lives.