Tencent Science and Technology News, May 16, the Asian Food Festival series was officially held in Guangzhou. As one of the sub-activities of the Dialogue of Asian Civilizations, the Asian Food Festival will fully demonstrate the long-standing and innovative development of Guangzhou's food, dialogue with Asian civilization, and help Guangzhou integrate into Asia and the world.
As a business card of Guangzhou city, Wechat also appeared at the event site. With Wechat Payment as the core, it shows the world how the catering industry connects catering services through mobile payment, digitalizes the whole chain of customers'dining experience, realizes intelligent management, and integrates science and technology with delicacies perfectly across the border.
Fan Yu, head of operation of Weixin Payment Catering Industry
Guangzhou's off-line catering consumption ranks second in the country. Upgrading consumption leads to digitalization reform of catering enterprises
At the event site, Wechat Payment released a series of data, and pointed out that the emergence of mobile payment not only changed the dining experience of users, but also triggered a wave of digital changes in the catering industry.
Consumers'consumption in the catering industry is constantly upgrading, which also accelerates the pace of catering enterprises entering the digital era, and puts forward higher requirements for their own business model. According to statistics, Yum China accounted for 86% of its digital payments in the fourth quarter of 2018, 90% of the penetration of small noodles, and 50% of the takeout orders for Happy Tea came from small programs.
Change the way of life with science and technology, Wechat Payment Opens the whole chain of restaurants and enterprises to operate in depth
With the help of Wechat's ability to pay for digitalization, the service experience and operation mode of catering enterprises are becoming more and more self-help, which also brings more intelligent catering culture and life experience to users.
Restaurant enterprises can pay for electronic coupons through Wechat, which can precisely put preferential activities information into customers before meals to attract customers to the restaurant; when customers come to the restaurant, they can use sweeping and small programs to order real self-help meals, saving the manpower cost of dining in the restaurant; after meals, the appearance of sweeping code payment function not only greatly improves the cash efficiency of the restaurant, but also improves the cash collection efficiency of the restaurant. It can bring a better interactive consumer experience, and the face-brushing payment technology gradually enters the catering scene, customers can complete the payment without taking out their mobile phones.
In addition to providing customers with more convenient services in the store, after customers leave the store, catering enterprises can also use Wechat to pay for their rich marketing tools, through the capacity of open traffic and big data, to bring more business growth for the store. For example, catering enterprises can use post-payment vouchers, store code-sweeping vouchers, small-program vouchers and other ways to reach customers efficiently, activate more potential cancellation customers, and attract second-time store consumption.
At present, the strategy of Wechat payment has changed from basic payment to deep operation, constantly exporting more intelligent solutions for catering enterprises with their own product capabilities and connection capabilities, helping catering enterprises to more flexibly grasp the whole channel operation and enhance customer experience and management capabilities. In the future, Wechat Payment will continue to apply the capabilities of the toolbox to various industries in an open and cooperative way, providing more digital tools and solutions to meet the actual needs of various industry partners.