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Japanese media: learn to use wechat to Taobao, Chinese elderly are not willing to lag behind

via:博客园     time:2020/1/2 10:16:22     readed:146

Original title: From WeChat to Taobao, China's s elderly are embracing big tech

Netease technology news, january 2 news, according to japanese media reports, more and more chinese elderly people are using mobile phone applications such as wechat and taobao to embrace big technology. In the process of rapid digital transformation, China's elderly people are not lagging behind.

Like many Chinese, Xu Chang browses e-commerce websites on his mobile phone every day, chats with friends on wechat, and uses Gaud maps to travel the roads of Beijing. When the cold snap hit, he stayed at home and ordered takeout through the delivery app.

But Xu Chang isn't a millennial, he's an 80-year-old pensioner. After reading an article about Alibaba founder Jack Ma and his e-commerce empire five years ago, Xu couldn't help downloading Alibaba's Taobao app.

These apps not only make Xu's life more enjoyable, but also enable him to help others. He said:

Relevant statistics show that by 2018, China's population aged 65 and above has reached 166.6 million. The rapid digital transformation once worried that many elderly people might not be able to adapt to the new technology and may be behind the times. China currently has more than 4 million applications, but few of them are dedicated to the elderly.

However, there is evidence that the elderly in China are not alienated by digitalization. Instead, like Xu Chang, they are embracing new technologies.

Tang Yanhang, an empty nester who lives in Changchun, is a good example. Because of living far away from his daughter, Tang once needed to go home alone with a heavy shopping bag. But after learning how to use the e-commerce app in 2017, the 64-year-old only shopped online, waiting for the courier to deliver the goods to himself.

Zhong Peicheng, from Henan province, can also use WeChat to keep in touch with his sons. Mr. Zhong,59, treated his hometown, while his sons worked in the construction industry in Guangdong, thousands of kilometers away, only once a year. But

According to a report released by Tencent last January, about 63 million people aged 55 and over use wechat in China. Although the figure sounds impressive, less than 6% of wechat monthly active users are Chinese seniors. In another study, Tencent pointed out that about half of the 800 elderly Chinese surveyed in 2017 used wechat payment or other electronic wallets. The proportion of the elderly who have online shopping or online consultation experience is relatively low.

Some companies have realized

The elderly in China are also keen to help each other. In fact, Tang Yanhang, who lives in Changchun, turned learning into an opportunity to socialize with each other. Whenever Tang Yanhang encounters technical problems, she takes a screenshot, uploads the photos online, and then communicates with other retirees. After discussion, problems are usually solved.

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