Marketing ops as code: Automating events from planning to follow-up on GitHub

Marketing ops as code: Automating events from planning to follow-up on GitHub Tomoko Tanaka · @tomokota September 11, 2026 | 11 minutes Share: I run marketing for GitHub in Japan and Korea, and events are the heartbeat of it: a recurring webinar series for enterprise developers, community meetups in Tokyo, invite-only executive sessions in Seoul. What does a developer in this market actually need right now?

This PolicyChange is relevant to the technology intelligence record because it involves GitHub, GitHub Copilot. The source article should remain the factual reference for follow-up coverage.

• Tomoko Tanaka · @tomokota September 11, 2026 | 11 minutes Share: I run marketing for GitHub in Japan and Korea, and events are the heartbeat of it: a recurring webinar series for enterprise developers, community meetups in Tokyo, invite-only executive sessions in Seoul.
• What does a developer in this market actually need right now?
• Which topics are worth an hour of their time, and who should be in the room?
• I’d happily spend all day on those questions.
• What follows the decisions is another matter.
• Once an event is greenlit, a fixed sequence begins: Duplicate a landing page on our event platform.